Joe Eberhardt
Joe Eberhardt
ideally inventory
We have more inventory than we'd ideally like.
design people vehicle
We will not design a vehicle for old people specifically.
believe capable car customers decide extremely japanese loyal reason segment truck
We had very loyal customers in the car segment as well before they (Japanese automakers) were here. The Japanese are extremely capable competitors in any segment they decide to enter. We have yet to see someone really fail. There's no reason to believe it'll be that different in the truck segment.
competition expand forced given tough
Given increasingly tough competition in the U.S., we're forced to expand our international business.
execution matters profitable strategy
I don't think it matters necessarily. What matters is the execution of our strategy (of pursuing) profitable growth.
available brands information japanese seems slightly slow start
From the information available to us it seems like were off to a slow start in January. Even the Japanese brands look slightly (down).
basic following formula reached stage
We've reached a stage where everyone is following the same basic formula and all SUVs look pretty much the same.
college considered direction people taking urban
We're taking Jeep into a new direction to America's college campuses and urban areas, to people who may never have considered the Jeep brand.
appeal audiences target vastly vehicles
The vehicles appeal to vastly different target audiences.
caravan definitely female lose skewed sudden
We definitely skewed it male, but that is fine. If all of a sudden we lose female Caravan buyers, it would be an issue. I don't think we have.
benefits customers dodge driving ease experience free freedom fully goal joy miles mind ownership owning plan provide puts vehicle worry
Owning a Chrysler, Jeep or Dodge vehicle should be a worry free experience for customers. Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the industry. The combination of free gasoline, free scheduled maintenance and a full-warranty puts our customer's mind at ease and allows them to fully experience the joy of driving one of our vehicles.
brand capability entry expand global level staying strategy true
Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.
dirty willing work
This Jeep is more than willing to do your dirty work.
america believe brands consumers core dodge heritage icon north outside positively relate respect understanding
Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively to its core values.