Joe Eberhardt
Joe Eberhardt
america believe brands consumers core dodge heritage icon north outside positively relate respect understanding
Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively to its core values.
based believes chrysler core dodge effort fair fight global group launching major markets
Chrysler Group believes it's only fair that we take the fight to our global competitors in markets where it makes sense for us. We are launching a major effort to take Dodge to international markets based upon Dodge's very American core values.
brand capability entry expand global level staying strategy true
Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.
expected future higher increase model past sales unit
Our model mix, which was rejuvenated in the past months, and expected higher unit sales in the future are set to increase profitability automatically.
benefits customers dodge driving ease experience free freedom fully goal joy miles mind ownership owning plan provide puts vehicle worry
Owning a Chrysler, Jeep or Dodge vehicle should be a worry free experience for customers. Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the industry. The combination of free gasoline, free scheduled maintenance and a full-warranty puts our customer's mind at ease and allows them to fully experience the joy of driving one of our vehicles.
believe capable car customers decide extremely japanese loyal reason segment truck
We had very loyal customers in the car segment as well before they (Japanese automakers) were here. The Japanese are extremely capable competitors in any segment they decide to enter. We have yet to see someone really fail. There's no reason to believe it'll be that different in the truck segment.
ideally inventory
We have more inventory than we'd ideally like.
base below caliber dodge market outgoing
The new Dodge Caliber will come to market $410 below the outgoing Neon, but with more content. The base MSRP of the Dodge Caliber is $13,985 (including destination charge).
listening message
It's really not a message from us to them. It's listening to them to find out what they need.
segment survive
The mid-sized SUV segment is probably not going to grow, but will become even more fragmented. To survive in the segment, automakers are going to have to make a real difference.
appeal audiences target vastly vehicles
The vehicles appeal to vastly different target audiences.
basic following formula reached stage
We've reached a stage where everyone is following the same basic formula and all SUVs look pretty much the same.
college considered direction people taking urban
We're taking Jeep into a new direction to America's college campuses and urban areas, to people who may never have considered the Jeep brand.
design people vehicle
We will not design a vehicle for old people specifically.