Jen Walsh
Jen Walsh
broadcast consumers involve online
Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.
band bar eventually mentioned played rest sat
We just sat in the bar waiting, and eventually the band just left. Jen and I just got to talking, and then she mentioned she played a drum. The rest is kind of history.
across communication great helps reduce
It's a great program. It helps reduce the frustration and get the communication across easier.
emotional main reason social
The main reason (for the program) is for the social and emotional bond.