Jeffrey Zeldman
Jeffrey Zeldman
Jeffrey Zeldman is an entrepreneur, web designer, author, podcaster and speaker on web design. He is the founder of A List Apart Magazine and the design studio Happy Cog, and the co-founder of A Book Apart and the design conference An Event Apart. He also co-hosts The Big Web Show, a podcast about the web and online publishing...
NationalityAmerican
ProfessionBusinessman
Date of Birth12 January 1955
CountryUnited States of America
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We at The Web Standards Project turned everything on its head. We said browsers should support the same standards instead of competing to invent new tags and scripting languages. We said designers, developers, and content folks should create one site that was accessible to everyone.
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At one point, I was blogging prodigiously, in the late '90s; and I was getting, like, millions of pages because I was, like, one of the only people writing about web design, and I was always writing about web design.
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Somebody has to pay our editors, writers, journalists, designers, developers, and all the other specialists whose passion and tears go into every chunk of worthwhile web content.
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Many thought it was a fool's errand - that the browser companies were never going to listen to us. Others argued that, 'Users don't care if you use Web standards.' Well, of course they don't. They just know that your site works better.
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Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experiences, on and off the desktop. You don't even have to go to Facebook or Twitter to experience Facebook and Twitter content or to share third-party web content with your Twitter and Facebook friends.
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Even if it's not always the best markup, what are Facebook and Twitter? They're web standards with some scripts. They may not validate, but they're still CSS layouts and simple markup, and that's great!
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Now, not every blog post or 'Top 10 Ways to Make Money on the Internet' piece deserves to live forever. But there's gold among the dross, and there are web publications that we would do well to preserve for historical purposes.
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With consumers buying two smartphones for every desktop computer they purchase, the demands, challenges and opportunities of the mobile space are reshaping our assumptions about design and user behaviour.
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There is a difference between being arrogant about yourself as a person and being confident that your work has some value. The first is unattractive; the second is healthy and natural.
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Every industry has standards. For example, the motion picture camera, there are 2 or 3 film formats with a number of brackets and number of speed, a shooting speed that is standard. If we didn't have that, then some motion pictures will play back too slowly, and people would talk very slowly, and it will be bizarre.
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When we launched The Deck, I hoped other networks would take inspiration from it and figure out how to increase engagement while minimizing clutter. I even tried to sell my studio's media clients on the notion of fewer, better-priced, better-targeted ads.
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The printed word will be around long after many of our digital creations are gone, either because books don't require monthly hosting, and blogs and websites do... or because the languages and platforms for which a particular digital creation was published will become obsolete.
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To my way of thinking, passive management of file assets is okay for screwing around with iPads, where we're mainly watching TV on Netflix or obsessive-compulsively checking the popularity of our Instagram uploads.
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There could be no filmmaking without industrywide agreement on frame rates, lenses, and audio recording equipment.