Jeffrey Kluger
Jeffrey Kluger
Jeffrey Klugeris a senior writer at Time Magazine and author of nine books on various topics, such as The Narcissist Next Door; Splendid Solution: Jonas Salk and the Conquest of Polio; The Sibling Effect; and Lost Moon: The Perilous Voyage of Apollo 13. The latter work was the basis for Ron Howard's film Apollo 13. He is also the author of two books for young adults: Nacky Patcher and the Curse of the Dry-Land Boatsand Freedom Stone...
NationalityAmerican
ProfessionWriter
CountryUnited States of America
gun bystanders taxi-cabs
What people fear most about tragedy is its randomness - a taxi cab jumps the curb and hits a pedestrian, a gun misfires and kills a bystander. Better to have some rational cause and effect between incident and injury. And if cause and effect aren't possible, better that there at least be some reward for all the suffering.
design bells littles
A jellyfish is little more than a pulsating bell, a tassel of trailing tentacles and a single digestive opening through which it both eats and excretes - as regrettable an example of economy of design as ever was.
mba apples focus
As MBA professors endlessly tell their students, companies do best when they stick to what they do well. There's a reason Apple doesn't make blenders. There's a reason Haagen-Dazs doesn't sell meat. And there's a reason drug companies should focus on saving and improving lives - not jeopardizing them.
roots people worry
At the root of the shy temperament is a deep fear of social judgment, one so severe it can sometimes be crippling. Introverted people don't worry unduly about whether they'll be found wanting, they just find too much socializing exhausting and would prefer either to be alone or in the company of a select few people.
athlete school covered-up
Athletes often start life at the opposite end of the wealth and prestige spectrum, but as soon as they exhibit an unusual talent for swinging a bat or sinking a free-throw they may find that the rules have been suspended for them. They are waved through school and into the pros, and incidents of bad behavior are overlooked or covered up.
kids three becoming
Becoming food savvy is one thing, but it's amazing how fast savvy turns to snooty, and snooty leaves you preparing three-hour meals that break your budget and that the kids won't even eat.
hurt dirty age
Credit or debit cards, for starters, are nothing short of shoppers' Novocain. Even in the age of digital purchases and virtual money, we still attach a special value to dirty paper with pictures of presidents on it. Handing some of that to a cashier simply hurts more than handing over a little sliver of plastic.
pain keys balance
Everybody loves to spend money at least some of the time - because everybody loves the stuff you can buy with it. The key to the pleasure level of any transaction is the balance between the pain of the payment and the reward of the purchased object.
jobs winning men
Never mind what you've heard. Halle Berry was not the first black woman to win an Academy Award for Best Actress. She was actually the 74th white one. And never mind all this talk about America electing its first black President; Barack Obama is actually the 44th white man to hold the job.
moving sea names
Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
mean dumb luck
It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope, that means 86% is dependent on raw talent, fickle business cycles, the quality of the product you're selling, and often pure, dumb luck.
thinking psychics stronger
Indeed, the best way to think of willpower is not as some shapeless behavioral trait but as a sort of psychic muscle, one that can atrophy or grow stronger depending on how it's used.
meaningful differences personality
Identical twins are ideal lab specimens for studying the difference between learned and inherited traits since they come from the womb preloaded with matching genetic operating systems. Any meaningful differences in their behaviors or personalities are thus likely to have been acquired, not innate.
mother running daughter
I was born in the U.S., my wife was born in Mexico and emigrated here when she was in college, and my daughters were born in New York City. That makes them passport-carrying, natural-born, eligible-to-run-for-president Americans. But they're also Mexicans and they like that just fine.