Jeff Lenard
Jeff Lenard
goal matter phone sandwich sell time
We sell time as much as anything. It doesn't matter if it's gas, a sandwich or a phone card. The goal is to sell time.
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Stores are figuring out you make more selling a 12-oz. cup of coffee or a 12-oz. bottle of water than you can selling a gallon of gas.
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California retailers have a whole lot of obstacles to selling gasoline. You have stringent environmental regulations that add to it.
leave penny people price
People price shop. There is no loyalty. They will leave you for a penny a gallon.
gas price values
As the price of gas climbs, people's values decline.
full good operations starting
The pipelines are also starting operations again, ... It is not full capacity, but that is still good news.
figure gone huge prevent retailers
This week, there's been a huge upswing in retailers who've said, 'Enough. I can't figure out another way to prevent theft,' who've gone to prepay.
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There has been an incredible increase in the number of retailers who are throwing up their hands and saying, 'That's it, we are going to require prepay until we can figure out another way,'
cents gallon margin normal per profit retail
There is a 12-cent per gallon normal retail markup. But usually, the profit margin is about two cents a gallon.
consumers displace few pain trying
Consumers are trying to displace the pain for a few weeks.
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No matter how old you are, there are things you can pick up to round out your stocking.
capture trying
Everyone is trying to capture those last-minute shoppers.
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It's a significant hit to a very stressed system, and we're bearing the brunt of consumer frustration,
powerful proven
It's actually proven to be much more powerful in people's minds.