Jeff Becker
Jeff Becker
advertising alcohol brands continued decline drinking illegal increase noted recent review several spite
As the FTC noted in its recent review of 2002 advertising, illegal underage drinking continued to decline in spite of the increase in alcohol advertising that accompanied the introduction of several new brands that year.
committed continuing data drinking drunk efforts focused illegal last measurable pleased progress reduce seen serious several work
Over the last several years we have seen a convergence of data indicating that efforts to reduce illegal underage drinking and drunk driving, such as education, awareness, and enforcement of the law, are having a measurable impact. While there is more work to be done, we're pleased about the progress that has been made and are committed to continuing our efforts focused on these serious issues.
advertising audience beer careful legal majority people purchase
We're very careful not to place any beer advertising where the audience is a majority of people who are under the legal purchase age.
cannot developer fiscal itself jeopardy town
The town cannot put itself in fiscal jeopardy so the developer can make a profit.
beer college credit gas higher key kids people
If you look at our key demographic of 21- to 34-year-olds, there are more kids going to college, they have college debt, more young people have credit cards, there are higher gas prices. That beer at the end of the day has become a luxury.
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A great deal of this success can be credited to the unprecedented cooperation of public, private, and non-profit partnerships in dealing with these issues.
fail systems
All systems fail. And it will fail at the least opportune time.