Jef Richards

Jef Richards
Jef Richards quotes about
ad takes
It takes an ad to do that well.
advertising constantly foreign language learn speak target understand unlike
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
advertising compliment internet replace
Internet advertising will not replace traditional media, it will compliment them.