Jef I. Richards
Jef I. Richards
Jef I. Richards quotes about
advertising american-journalist bears commercial endangered tobacco
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
advertising american-journalist anyone believes biggest consumers gullible
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
advertising american-journalist
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'