Jay Farrell
Jay Farrell
agencies brings group integrated marketing services worldwide
I still think a worldwide marketing services group could work. It brings something very different than integrated agencies that started with advertising.
believe build heroes higher reduced stay tough willing
If we're reduced to being tacticians, we'll never be able to build brands. We need to get to a higher point, like with the CEO. But it's tough to find heroes willing to say 'I believe in long-term brands' and stay the course.
advertising anywhere brand brought energy essence gave people planning strategic
The idea that the brand essence can come from anywhere brought a lot of energy to us. It made advertising a practice, not the be-all and end-all, and it gave credibility to our strategic planning people as more than tacticians.