Jason Catlett
Jason Catlett
absence consumer dealing fence flies large mostly number putting rather rights small
There's an absence of consumer rights and a large number of small actors who are mostly criminals. Dealing with them is like swatting flies one by one, rather than putting up a fence to keep out all the dogs.
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A common tactic in direct mail is to disguise the nature of the solicitation and send you something that doesn't indicate what's inside, to make you open the envelope. People aren't opening the 'mystery envelopes' right now.
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Advertisers are already watching where people go on sites and now they're trying to get details of what is actually bought. Companies holding personal profiles should be required by law to handle the information with extreme care and only use it for the primary authorized purpose.
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The Internet reduces the cost of gathering information about consumers to practically zero, ... Sending a piece of direct mail to a household costs about one dollar, so no one is going to send you 10,000 pieces of mail, but the cost of contacting you in the online world is virtually zero.