Jake Barton
Jake Barton
Jake Bartonis an American designer, and the Principal and Founder of Local Projects, an experience design and strategy firm for museums, brands and public spaces based in New York, NY. His work focuses on storytelling and engaging audiences through emotion and technology...
NationalityAmerican
ProfessionDesigner
Date of Birth7 November 1972
CountryUnited States of America
computer design physical shapes whether
Whether it's a computer or a pen drawing, design is about drawing shapes and making physical things.
facilitate people technology
People come to museums for storytelling and engagement, and the technology needs to facilitate that.
hooks kids open parts platform revealing science sort toughest towards
From a UX standpoint, the toughest battle is how to make a platform that's really open so kids can use it but has sort of hooks and constraints so it's actually driving towards revealing parts of the world through science or through mathematics.
bunch effective kids sort
Sitting with a bunch of adults and arguing about what's going to be most effective for kids is just sort of self-defeating.
aware becoming
Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle.
far hard harder
It's not very hard to be clever. It's far harder to be simple, obvious, and meaningful.
hard
It's hard to make something feel like it needs to exist.
Usually, as designers, you try to create meaning.
designed digital entire humans line pencil whether work
Whether it's digital or physical, a pencil or a pen: line work. Humans are making things. And out of that comes the entire designed world we live within.
based express people spend themselves time ways
A lot of our insights are based on the ways in which people spend time at museums. They're curious, open, interested, and engaging. They want to express themselves and see their own identity refracted through the museum's.
people
As long as your storytelling and emotional depth are intact, that's what people will focus on.
discussing ended pretend
You don't want to pretend that 9/11 ended in 2002 with the first anniversary. So how do you frame the post-9/11 world and play a productive role in discussing it?
apply modes people
People are moving into modes of participation and self-generation, which apply to everything from museums and television to architecture.
education instead kids lean prone sharing trying
Kids are prone to be on their phone and their iPads, prone to sharing things and making things. Instead of trying to divorce education from that, let's lean into that.