George Pipas
George Pipas
economy ford good half june key kicks optimistic report sales second several summer year
We feel pretty optimistic about the second half of the year and where the economy is heading. And this June sales report kicks off a good summer for Ford in several key areas.
largest models profitable
It was the most profitable models that experienced largest increases,
change compelling sea simple
Think we'll see a sea change in sales. I don't think we'll see a sea change in the economy. There is nothing like a simple compelling offer.
coming product segment slow train
There's just too much product coming into the segment to slow the train down.
behind month tend
Things tend to normalize, and we've got another month behind us now.
buying class features financing home incentives interest next people rates using
People that are buying are using some of the incentives in the same way they're using the interest rates on mortgages, ... There, they're buying more home or financing renovations. Here, they're buy more features on cars, or buying the next class up in cars.
board cars coming data despite economic effect good incentives lower reason sold spring using
Probably the reason why '03 was lower than '02, and the reason that we don't think '04 will is necessarily going to be a blockbuster, is despite these good economic data coming in, we sold so many cars using incentives in '01 and '02, we didn't get the spring board effect you usually see,
attention buzz line model talking
There will be some attention and buzz on '04 F-150, ... But they won't be talking about '04 model line for other vehicles.
light marching shift towards trucks
The shift towards light trucks is marching on.
area boomers cars looking
Next-generation mid-size cars are an area where boomers will be looking very closely,
cars wish
Right now I wish I had more cars in inventory. I think we'll have a big April.
environment external handle position
We've never been in a better position to handle this external environment than we are now.
account branded percent premium products today vehicle
Today premium branded products account for 11 percent of new vehicle sales. In '96 they accounted for 6 percent of the market.
discount employee might month plans september tend
When the employee discount plans are removed there will be a lull. Things tend to even out. September might be an interesting month to look at.