Fredrik Arp
Fredrik Arp
average cars contender convinced customers drive expect percent purchased strong volume win year
We are convinced that the all-new Volvo S80 will be a very strong contender that will win over many new customers. We expect 70 percent of the average volume of 50 000 cars a year to be purchased by customers who do not drive a Volvo today.
aim boost both cars concerning customers demands driving environmental experience good lines listened major materials power rather refined safety sides trains winning
We have listened keenly to our customers and refined the cars to boost our competitiveness on both sides of the Atlantic. We already have a winning concept, so the aim was fine-tuning rather than making major changes. More sophisticated lines and materials and a better driving experience without compromising on demands concerning safety and power trains with good environmental properties.
best clean combined designed detail elegant firm focus lines luxury offering refined segment single
We're challenging the very best in the segment by offering refined Scandinavian luxury -- in other words, clean and elegant lines combined with intelligent functionality. Every single detail has been designed with a firm focus on the user's well-being.
We have some very interesting products. There is more to come in 2007.
best call clean designed detail elegant lines segment single special
We are now challenging the best in the segment with a very special car. The S80 radiates what we call 'Scandinavian Luxury,' clean and elegant lines and intelligent functionality where every single detail has been designed with the user's well being in mind.
car china market within
China will probably be the most important car market in the world within 5 to 10 years.
local main model offer position production since stronger volume
Local production will make our position even stronger since we can offer our main volume model at a very competitive price.