Erich Merkle
Erich Merkle
packaged represents slightly smaller utility value vehicle
They've packaged it just slightly different enough so that it's more of a utility vehicle -- a smaller crossover. It represents a much better value than Neon ever did.
bad bit four last money news offset pocket scheme three
It's a little bit of puffery, to offset the bad news that's been out there the last three or four months. In automotive terms, it's pocket change. It's really not that much money in the scheme of things.
addressing says understand
They understand that there's some shortcomings. It says they're addressing them.
beyond hopefully reckoning
This day of reckoning had to come. Hopefully they can get beyond this.
components pressure
There's more pressure to get components from offshore.
cost faster general market products smaller structure
If General Motors is going to survive, they have to be a smaller organization and get the cost structure under control. They've got to become lean, streamline their processes, get products to market faster and take more risks.
drive high incredibly levels light prices segment tendency vehicle whenever
The light vehicle segment is so incredibly competitive. Whenever you have such high levels of competition, it has a tendency to drive prices down.
competing killer lack lincoln tough
The Escalade is going to be pretty tough to beat. You're competing on performance. The real killer for Lincoln is going to be the horsepower, or lack thereof.