Ellen Goldstein
Ellen Goldstein
additional coach created demand kept market refused rest small sought
They refused additional business. They kept it small and created more demand for their product. As a result, when the rest of the market was not doing well, Coach was doing well and was very sought after.
bags buyer decision finds instead ready saying whether
When that one buyer finds you and instead of saying I would like two of those bags they say they'd like two gross, ... at that point, you have to make a decision about whether or not you are ready to make that step.
danger lose putting wink
I don't feel I'm putting myself in any danger whatsoever, ... I don't lose a wink of sleep.
niche tremendous unless uphill
There is tremendous competition. Unless you find a niche it is really going to be an uphill climb.