Edward Tufte
Edward Tufte
Edward Rolf Tufteis an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization...
NationalityAmerican
ProfessionEducator
Date of Birth14 March 1942
CountryUnited States of America
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It's not that PowerPoint brought the Columbia down, but the method of presentation broke up the argument into tiny fragments, and it's intensely hierarchical-no sentences, just little phrases.
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What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.
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Rather, the point is to recognize the tightness between seeing and thinking on an intellectual level not just a metaphorical level.
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Beautiful Evidence follows a growing concern in my work: assessing the quality of evidence and of finding out the truth.
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Second, simply use PowerPoint as a slide projector rather than an information tool.
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The idea of trying to create things that last - forever knowledge - has guided my work for a long time now.
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At its heart, my work is about how to think clearly and deeply, using evidence, and all that has to pass through some presentation state.
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The point is that analytical designs are not to be decided on their convenience to the user or necessarily their readability or what psychologists or decorators think about them; rather, design architectures should be decided on how the architecture assists analytical thinking about evidence.
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The know-your-audience philosophy can be a big step down the road to pandering to the audience.
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In emphasizing evidential quality and beauty, I also want to move the practices of analytical design far away from the practices of propaganda, marketing, graphic design, and commercial art.
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The central claim of the book is that effective analytic designs entail turning thinking principles into seeing principles.
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Along with thirty-two years of being a professor at Princeton and Yale, I also greatly enjoy teaching out on the road.
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Audience boredom is usually a content failure, not a decoration failure.
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Science and art have in common intense seeing, the wide-eyed observing that generates empirical information.