Edward Tufte

Edward Tufte
Edward Rolf Tufteis an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization...
NationalityAmerican
ProfessionEducator
Date of Birth14 March 1942
CountryUnited States of America
design maps information
A metaphor for good information design is a map. Hold any diagram against a map and see how it compares.
things-change essays
The point of the essay is to change things.
world paper measurement
The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
action common site
The most common user action on a Web site is to flee.
simple giving design
What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult - that is, revelation of the complex.
ideas numbers space
Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
design understanding tests
The essential test of design is how well it assists the understanding of the content, not how stylish it is.
simple confusion simplicity
Clutter and confusion are failures of design, not attributes of information.
color relevant ifs
If your words or images are not on point, making them dance in color won't make them relevant.
technology two programming
There are only two industries that refer to their customers as 'users'.
ideas information computer
The idea is that the content is the interface, the information is the interface, not computer-administrative debris.
thinking design made
Good design is a lot like clear thinking made visual.
design standards democratic
Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.
simple design intense
Simple design, intense content.