Ed Goren
Ed Goren
fox lost maybe million money nascar nbc rights safe wrote
It's safe to say that Fox and NBC have not made money on the NASCAR deal. It would maybe even be safe to say that we lost money (Fox in 2002 wrote off $297 million on its NASCAR rights investment).
audience growth nascar numbers speak themselves year
The numbers speak for themselves with the growth in NASCAR audience year after year,
looking reasonable time york
We have reasonable geographical distribution this time around. You're not looking at New York-New York or Giants-Angels. We're going to be fine.
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When we began to consider the type of play-by-play announcer that we wanted to lead our BCS coverage, we knew we needed someone that would look at this as something more than a job, and for that, we didn't have to look very far. Thom's passion and enthusiasm for college football, combined with his big-game voice, made him the perfect choice. I am positive that college football fans from coast-to-coast will enjoy listening to him next January.
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With the hurricane bearing down on Florida, he is taking care of his family. He might still be available. With hurricanes, you never know. It might totally miss Florida, and if that happens, he will be joining us when he can.
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We started at such a low base (for advertising) as we tried to convince Madison Avenue that this was a national sport that we've been playing catch-up,
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They're still forming a form of a flexible schedule. But we really do believe that it will not be damaging. It will be positive for all parties.
al broadcast brought element
Al has brought an element to our postseason broadcast that's unique.
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There might be times when we use split-screens (covering games simultaneously) and even times Am I really saying this? where we blow off a commercial.
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I think the concept is a wonderful concept. It'll be carried on television. Because of the nationalism involved, it could take on greater meaning in countries like Japan or the Dominican Republic or Venezuela than perhaps it would in the United States. But because of the nationalistic feeling, it could be a nice little launching pad because it is played in March. I think it's an interesting concept that should grow over the years. If you give it time, five or six or seven years from now, this could be a nice addition to the sports landscape and a big event.
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I think at the outset there are a lot of games that would have to be broadcast so it's difficult to look at it at this point as a network play at that time of year. But I'd like to believe down the road once this tournament evolves that our interest will grow.
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Our cable operation is very healthy, as is ESPN, ... The network operations are on a different model. You can make an argument there are only two healthy network sports operations.
present
Present me a team, and I'll give you a story line.
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I suggest every Nielsen set stay on all the way through the end of theÊ post-game or you might miss a very special moment,