Dieter Rams
Dieter Rams
Dieter Ramsis a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation...
NationalityGerman
ProfessionBusiness Executive
Date of Birth20 May 1932
CountryGermany
thinking drawing designer
I sit, I think, I make some drawings. As a designer, you cannot retire totally.
responsibility designer great-responsibility
As designers, we have a great responsibility.
giving long design
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
design speak should
The design should make the product speak to you.
design good-design products
Good design makes a product understandable.
design honest good-design
Good design is honest.
design promise doe
An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
design good-design products
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
design-process arbitrary care
Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
people design roles
Design should not dominate things, should not dominate people. It should help people. That's its role.
creative design lasts
Good design is thorough, down to the last detail.
mean design littles
Good design means as little design as possible.
design psychological certain
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
order design important
One of the most significant design principles is to omit the unimportant in order to emphasize the important.