Diane Robina
Diane Robina
heck scaring
It's about scaring the heck out of you.
appeals base fan looking loyal passionate platform strongly
It really appeals very strongly to a fan base of 18- to 34-year-olds. When you're looking at a platform like this, you want to appeal to a passionate and loyal audience.
advertising audience channel dedicated devoted expanding fans great growing horror hungry ideal introduce multimedia number opportunity passionate perfect platform reach serving solely
Horror fans not only like this genre, they are passionate about it. This is the first channel of its kind devoted solely to serving this expanding audience and a great advertising opportunity to reach this demographic. The number of horror fans is growing exponentially, and they are hungry for this kind of multimedia experience. This is the perfect time and the ideal platform to introduce a dedicated horror experience.
fans horror passionate
Horror fans not only like this genre, they are passionate about it.
internet key target web
Internet is key to this brand. The target demographics -- 18-24, 18-34 -- are on the Web just as much as they are on TV.
available depth disposal libraries mgm satisfy sony thrill titles
The depth of offerings available from the Sony and MGM libraries is unparalleled. We have hundreds of titles at our disposal to satisfy every thrill seeker.