Dawn Ostroff
Dawn Ostroff
Dawn Tarnofsky-Ostroff is the former President of Entertainment of The CW and, currently, is the president of the Conde Nast Entertainment division...
reading waking wake-up
The days of waking up and reading the overnight ratings are over.
time viewers
could be very big for us, but you've got to be realistic. It will take time for viewers to find the show - and to find us.
few focused quality versus
We have very few holes, so we're focused on quality versus quantity.
almost calls emmys moment phone
I got more phone calls about that moment on the Emmys than almost anything else in a long time.
obviously
Obviously we'd like to see one thing new on the schedule, and there could be two.
obviously rest
We obviously know it's going to be challenging for the rest of the season.
fine forget model party reality top wind
We have Get This Party Stared, and don't forget that Top Model comes back in March. So right now we'll be fine with that programming. We may wind up with another reality show, but right now we'll be fine getting through the season.
imagine pick schedules supposed
It really all was hypothetical. We didn't pick schedules that could never happen, but it was all really hypothetical. You were supposed to imagine the possibilities: It's all possible.
exposure fabulous gain great needs simply star veronica
Veronica Mars' is a smart, intelligent show with a fabulous star in Kristen Bell, and like many other great series, it simply needs more exposure to gain real traction. This is that opportunity,
decisions few holes meetings scheduling walking
We have some big decisions walking into our scheduling meetings with as few holes as we have.
voice intuition important
Listen to your inner voice. Trust your intuition. It's important to have the courage to trust yourself.
television dollars tomorrow
Ultimately, the dollars will have to come from television. Will it come from television tomorrow, I don't know,
couple reality two
They are two very different people. It's almost a modern-day 'Odd Couple,' if I had to characterize it, with the two of them portraying pretty close to who they are, which is why it's a hybrid of a reality and a comedy show.
hits network strength
Our strength is having high-quality hits that it would take another (new) network years to develop.