David Sternberg
David Sternberg
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We are very pleased to be partnered with My TV in the expanding television markets of Nigeria and Ghana. Since our entry into the African market two years ago, it has been exciting to see the demand for first-rate international sports programming continue to grow.
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Fox Soccer Channel is pleased to partner with the NSCAA to showcase the nation's top college soccer teams for these exclusive telecasts. Collegiate soccer is a natural complement to our network's lineup of top international and domestic soccer events, and will help us attract new viewers from across the country.
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We wanted to bring the branding and positioning of the network more in line with the actual programming content. We felt that the previous branding wasn't as reflective as it could be for the kind of programming on our network. We wanted to align the network clearly with the tremendous growth of soccer in this country, and one of the things we're focused on is bridging the gap between doers and viewers, getting people who may participate in soccer and bring them into the tent as viewers.
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Soccer in America has never been stronger or more popular at the youth and amateur levels. Fox Soccer Channel has long played an integral role in the promotion of grass-roots soccer in the United States and will continue to lead the way with the launch of FC Fox this spring.
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The CONCACAF Champions' Cup is one of the crown jewels of international soccer. We're proud to be the exclusive television home of the longest-running international competition in the region, as it is the perfect complement to our networks' best-in-class year-round coverage of global soccer.