David Carter
David Carter
burned consumers entire generation known less nike
For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas.
afford company draw looking milk nike paying risk smaller worth
They're paying to milk the controversy. Will they draw criticism? Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.
best both schools sports ucla
I'm excited. UCLA is one of the best schools out there in both sports and academics.
improve others past several
I've had several years where I have not been where I want to be. You have to look at yourself and see where you can get better. For years I didn't improve and others went past me.
bullish hard los
It's hard not to be bullish on Los Angeles,
annual buying company cost effective front means partial potato regional trying
That means trackside entertaining, getting in front of vendors as much as getting in front of a person buying potato chips. If you're a regional company in the Southwest and want to make a statement, it's probably a lot more cost effective (to be a partial sponsor) than trying to do an annual deal.
attention brand continuity corporate equity growth hitting league overall together
Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.
baggage clear companies emerging fortune good kobe lacks litter pick rap sheet star steer work
The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.
cell convince dramatic parents phone risk shoes start upside wearing
Is there risk if they don't live up to the hype? Yes. But there's dramatic upside if you can convince someone who is 13 or 14 to start wearing your shoes or get their parents to get them your cell phone because of that endorsement.
less
The Vikings are less sympathetic than the other two.
bit coherent difference fragmented given league marketing markets message multiple people reason size soccer style target team throughout
People go for different reasons. Consequently, it makes it more challenging for the league or a given team to put out a single, coherent marketing message that says, 'This is the reason you attend.' You see that throughout sports, but it's a little bit more fragmented in soccer because you have the multiple target markets and you have the difference in the style and size of the stadiums.
ankle ends felt game injury starts terrible tornado weird
This is as weird as it gets. I've never been in a game that felt anything like this, that starts with such a terrible ankle injury and ends with a tornado (warning).
air company linking sponsors success team
These sponsors like the association with a team when there is an air of success around the club. They like linking their company to the success of the franchise.
corporate drivers espn form opinions outlets people speed
So many other drivers can get out there and communicate their personalities through the Speed Channel, ESPN and corporate hospitality. There's a lot more outlets for people to get to know and form opinions about drivers.