David Carter
David Carter
fellow local message neighbors safety
When the boating safety message comes from your neighbors, fellow boaters or well-respected local organizations, it has much more credibility,
air company linking sponsors success team
These sponsors like the association with a team when there is an air of success around the club. They like linking their company to the success of the franchise.
economic embrace everyday exposed fan gets hockey solid sports time
But to get on real solid economic footing, it has to embrace the everyday sports fan. And if the only time the everyday fan gets exposed to hockey is with a scandal, that doesn't help.
best both schools sports ucla
I'm excited. UCLA is one of the best schools out there in both sports and academics.
face fell flat literally people remember
If people remember these games, they're going to think back on them as the ones where Americans fell flat on their face literally and figuratively. The advertisers are going to be reticent to use these athletes, even the ones who did well.
annual buying company cost effective front means partial potato regional trying
That means trackside entertaining, getting in front of vendors as much as getting in front of a person buying potato chips. If you're a regional company in the Southwest and want to make a statement, it's probably a lot more cost effective (to be a partial sponsor) than trying to do an annual deal.
agents attempt baseball behind diminish latest market order players succeed
In order for baseball to succeed in this latest attempt to go global, you need the players and their agents to get behind it. You need players to market the game, not diminish the game's stature.
family interested likely management photo resonates sat team
His management team likely sat down and said you have to show you're a family man and a team player, interested in doing the right thing by your family and teammates. And that resonates to a photo op.
attention brand continuity corporate equity growth hitting league overall together
Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.
challenge incredible
It's an incredible challenge and an incredible burden.
less
The Vikings are less sympathetic than the other two.
afford company draw looking milk nike paying risk smaller worth
They're paying to milk the controversy. Will they draw criticism? Absolutely. But for a company like Nike that can afford to take a risk or a smaller company looking to make a splash, it may be worth it.
base fan intriguing lucrative market
There's a real fan base in Mexico. That's a very intriguing and potentially very lucrative market for the NFL.
martinis races saying three wonder
There's an old saying about martinis ? one's not enough and three is too many. Races out here, one is not enough and you wonder if two is too many.