David Carter
David Carter
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Ultimately, it boils down to whether an athlete has charisma, believability and the ability to communicate. And Tiger Woods has all of these things.
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These sponsors like the association with a team when there is an air of success around the club. They like linking their company to the success of the franchise.
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Is there risk if they don't live up to the hype? Yes. But there's dramatic upside if you can convince someone who is 13 or 14 to start wearing your shoes or get their parents to get them your cell phone because of that endorsement.
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The Vikings are less sympathetic than the other two.
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People go for different reasons. Consequently, it makes it more challenging for the league or a given team to put out a single, coherent marketing message that says, 'This is the reason you attend.' You see that throughout sports, but it's a little bit more fragmented in soccer because you have the multiple target markets and you have the difference in the style and size of the stadiums.
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Continuity with the sponsorships is critical. The brand equity that the league has put together with its corporate partners, the overall international growth of the sport -- they're hitting on all cylinders, and to have anything take attention away from their growth is going to be very detrimental to them.
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The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.
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When the boating safety message comes from your neighbors, fellow boaters or well-respected local organizations, it has much more credibility,
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If anything should go on the historic register, this farm should. It was a showplace.
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So many other drivers can get out there and communicate their personalities through the Speed Channel, ESPN and corporate hospitality. There's a lot more outlets for people to get to know and form opinions about drivers.
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She can generate more endorsement money than any woman in history. She's going to be in front of us for decades.
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I feel sometimes that we don't give children enough credit to deal with complicated issues. I don't think we should be in the business of sheltering young people from the past. If young people don't know the past, then we are not doing an honest job of confronting the full richness of history.
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I can't recall seeing more jockeying for position for a game ticket than in the last few days. I was just recently reminded of how many friends and colleagues in the state of Texas whom I have lost touch with.
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We are clearly in a new era. We have to see a new model for how the Olympics are delivered.