Dave Healy
Dave Healy
ad pickup seen support trouble
I've never seen anything like this. Usually when in trouble the ad you see is something like $10,000 off pickup trucks, not support of the chairman.
daily due entirely level sales unusual
It is due entirely to the Big Three's unusual level of sales to daily rental fleets.
car collapse ford good sales suffered year
It was good year for car sales overall, but GM, Ford suffered particularly because of the collapse of their big SUVs.
announce capacity ford losing maintain market mess product rather reason share
The reason Ford is in this mess is product, product, product. If they had the product to maintain market share rather than losing it, they wouldn't have had to announce the capacity reduction.
above creep losses might north slightly smaller
They might creep slightly above breakeven in 2007, still with losses in North America, but smaller than those in 2006.