Daniel Gorrell
Daniel Gorrell
although consumers equal given lower pick swayed trust vehicle
Given equal prices, most consumers would pick a vehicle from a manufacturer they trust first, although some still will be swayed by a lower price.
brands competition detroit discard focusing increase mercury needs outlived perhaps pickup
Detroit needs to increase its competitiveness by focusing on things it does well, like Ford's F-Series pickup trucks, and they need to discard brands that have outlived their usefulness, like Buick, Mercury and perhaps Pontiac.
certainly convincing people though
Even though their reliability is better, they're certainly not convincing people that it is.
group people
There are a group of people out there who really like Pontiac and what they're doing. They're just aren't very many of them.
fuel talk
What they've got to do is talk about fuel efficiency.
buyers looked
I think it has to be looked upon as a play to get new buyers in the franchise.
emotions speak younger
It has been cleverly positioned to speak to those emotions particularly appreciated by younger buyers.
common companies delivery domestic effort focused might models product route strongly struggling style superior thread
The common thread in Nissan and Infiniti models is superior delivery of power, style and innovation. The company's strongly focused product effort suggests a route struggling domestic companies might follow.
attacking coming companies environment good hard makers market middle onto overseas products strong vehicle
American vehicle makers are in the middle of a very hard market environment overseas companies are attacking them with strong products and good prices, and more of them are coming onto the market each day.