Chuck Keller
Chuck Keller
effective marketing tool
We feel that subscriptions will be a very effective marketing tool for the lottery.
extra game players variety
The 2 by 2 game will give players more variety and a little extra excitement.
ashamed dakota director highly intend lottery north promote sales tenure
I don't think we should be ashamed of the North Dakota Lottery. It is a very highly visible, very growth-oriented industry. As the director for the lottery, I don't think I would have a long-term tenure ... if I did not intend to promote sales of lottery tickets.
north novelty western
It's not a novelty for them as much as it is in western North Dakota.
attractive fit nicely product
It's a very attractive game, and it will fit very nicely in our product mix.
additional commission compared retailers revenue state tax
The commission that we give the retailers is going to be nickel-dime, compared to the additional tax revenue that the state as a whole would receive.