Chris Meledandri
Chris Meledandri
Christopher "Chris" Meledandriis an American film producer, and the founderand CEO of Illumination Entertainment...
NationalityAmerican
ProfessionProducer
Date of Birth15 May 1959
CountryUnited States of America
consumer content entertain extension obligation sees time understand view whatever
I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.
competing competition forms members
What I worry about the most is the competition for young eyeballs. We have so many other competing forms of media. I don't take any audience members for granted.
build characters
We start with strong characters and build the movie from there. That not to say we don't struggle with story - that's the most challenging part.
enduring keeper multiple
I think that every enduring story that has expressions over multiple periods, that role of being the keeper of the integrity of the vision is a very important role.
age characters disparate family redefining rejected save together visual
I go back to family: 'Ice Age' was about disparate characters rejected by their own kind. They come together to save the child. 'Despicable Me' is about redefining what a family could be. It has a visual distinction and an experimental quality.
believe bonding carries component expressing people theater vessel
I believe people leave a theater bonding with characters. Story is the vessel that carries character. Comedy is a very important component of expressing character.