Chris Byrne
Chris Byrne
attached barbie brought characters create doll dramatic girls interact introduced life ruth television watching
When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.
barbie
I think Barbie is in another transitional period.
barbie business early events late life major pays relevant struggle
If you look at the business historically, it's been really cyclical. There have been these major events in her life when she's been redefined -- the early 70s, the early 80s and the late 90s. The struggle is to keep Barbie relevant to today's girls. I think they are working on that but I think its going to be a while before it pays off.
ant barbie creating farm hot joe novelty wheels
Things come and go, but the Ant Farm is very much like Barbie or G.I. Joe or Hot Wheels that have managed to survive. The novelty was creating a whole world that you can see.
defines family health industry itself signs toy
As the toy industry defines itself as an industry of family entertainment, there are signs of real significant health and growth.
ability adult product toy work
What used to distinguish a toy from an adult product was a child's ability to work it.
best decisions obstacles
There are a lot of obstacles and you really have to think and make the best decisions possible. You look at the decisions you make, and that's really what makes up your score.
buy classic dolls draw good kids line moms toy weekly
Moms will probably draw a line on these dolls but they're a good 'allowance' toy for kids on a weekly or monthly budget, ... They're goofy, gross, inexpensive and a classic buy for a 5-year-old boy.
means romance serious
On one level, the Hollywood-like romance is tongue-in-cheek. But on the other level, it means serious business.
affect among batman boys launch property recall strong unlikely
Batman is such a strong property for Mattel, especially among boys between 4 to 6 years old. One recall is unlikely to affect the brand, ... Mattel did the responsible thing and I don't think this recall will affect the launch of the new Batman toys.
games happening indicative popularity technology
The popularity of plug-and-play games is indicative of what's happening with technology in general,
balance nice provide running
I think he'll provide a nice balance to the merchants who are running the company.
interest next star
Star Wars' is a 20-year-old brand. When the next 'Star Wars' movie comes out, there's going to be much more interest in the product.
itself perfect resource struggling target toys
I think this will really help. Look at what Target has done in establishing itself as a resource for consumers. Toys R Us is struggling to become a destination for toys so it makes perfect sense.