Chris Byrne
Chris Byrne
defines family health industry itself signs toy
As the toy industry defines itself as an industry of family entertainment, there are signs of real significant health and growth.
audio beyond brings change combined companies dramatic evolve excited great improve increasing influences market necessary ours pallet passive position products resources
All of us at NHT are very excited about our new partners, ... The combined influences of dramatic market change and the increasing pallet of new technologies to improve audio products make it necessary for companies like ours to evolve beyond passive loudspeaker design. With the substantial resources Vinci brings to NHT, we are in a great position for growth.
best decisions obstacles
There are a lot of obstacles and you really have to think and make the best decisions possible. You look at the decisions you make, and that's really what makes up your score.
buy classic dolls draw good kids line moms toy weekly
Moms will probably draw a line on these dolls but they're a good 'allowance' toy for kids on a weekly or monthly budget, ... They're goofy, gross, inexpensive and a classic buy for a 5-year-old boy.
means romance serious
On one level, the Hollywood-like romance is tongue-in-cheek. But on the other level, it means serious business.
close company consumer consumers knock perceives powerful sight stores taken toys
Toys 'R' Us will close some of its stores but it's not going away, ... You can't lose sight of how the consumer perceives this retailer. The company has taken a knock but consumers still see it as a powerful brand.
betting bringing hits less proven risky
Toymakers are bringing back proven hits because it's less risky than betting on something new,
kids living
We are living in a gadget-driven world, and kids want their own gadgets. It makes them feel like they're part of the whole culture.
attached barbie brought characters create doll dramatic girls interact introduced life ruth television watching
When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.
culture kids particular point reflected responding technology today toys
Historically, toys have always reflected our culture at any particular point in time, ... Today we live in a high-tech world, where technology is being used by kids even at a very young age. Toymakers are responding to that trend.
affect among batman boys launch property recall strong unlikely
Batman is such a strong property for Mattel, especially among boys between 4 to 6 years old. One recall is unlikely to affect the brand, ... Mattel did the responsible thing and I don't think this recall will affect the launch of the new Batman toys.
bad car chips kids microwave perfectly reasonable reflect talk technology toys whether
Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good.
fact helps hot mall parents stock store strategy
KB hasn't articulated a strategy about what they're doing yet, but need to stock a lot of the hot toys. It isn't really a destination store but the fact that they're mall-based helps because parents are in the mall anyway.
expanding toys
If it's a way of expanding toys into a year-long business, then electronics and furnishings make sense,