Chris Byrne
Chris Byrne
kids living
We are living in a gadget-driven world, and kids want their own gadgets. It makes them feel like they're part of the whole culture.
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Toys 'R' Us will close some of its stores but it's not going away, ... You can't lose sight of how the consumer perceives this retailer. The company has taken a knock but consumers still see it as a powerful brand.
betting bringing hits less proven risky
Toymakers are bringing back proven hits because it's less risky than betting on something new,
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Parents are looking for products, and increasingly they are agnostic about where they get those products. And with gas prices the way they are they want to go where it's easiest.
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Parents are looking for options that allow kids to incorporate physical activity into their play -- even at younger ages. Cranium first defined what that active experience should be for preschoolers with its Cranium Hullabaloo game. With the Hullabaloo DVD Game, Cranium expands the activity by providing an immersive animal environment that will keep kids engaged and playing even longer.
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All of us at NHT are very excited about our new partners, ... The combined influences of dramatic market change and the increasing pallet of new technologies to improve audio products make it necessary for companies like ours to evolve beyond passive loudspeaker design. With the substantial resources Vinci brings to NHT, we are in a great position for growth.
barbie
I think Barbie is in another transitional period.
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Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good.
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KB hasn't articulated a strategy about what they're doing yet, but need to stock a lot of the hot toys. It isn't really a destination store but the fact that they're mall-based helps because parents are in the mall anyway.
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I think this will really help. Look at what Target has done in establishing itself as a resource for consumers. Toys R Us is struggling to become a destination for toys so it makes perfect sense.
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Historically, toys have always reflected our culture at any particular point in time, ... Today we live in a high-tech world, where technology is being used by kids even at a very young age. Toymakers are responding to that trend.
expanding toys
If it's a way of expanding toys into a year-long business, then electronics and furnishings make sense,
interest next star
Star Wars' is a 20-year-old brand. When the next 'Star Wars' movie comes out, there's going to be much more interest in the product.
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Things come and go, but the Ant Farm is very much like Barbie or G.I. Joe or Hot Wheels that have managed to survive. The novelty was creating a whole world that you can see.