Carol Hamilton
Carol Hamilton
choose chosen confidence convey models role using
We started using celebrities back in the '70s because we wanted to convey a sense of confidence in women. But the celebrities we choose are chosen because they are also role models and something more than a celebrity.
target trying
That's the target we're especially trying to reach,
bad fact households million week
The fact she's in more than 20 million households each week is not a bad thing to have.
deprive quite work
They're actually quite popular, especially with the men. They like their fries. Don't they know it's not healthy? But they work hard, so I wouldn't deprive them.
appeals intended
(This ad) appeals to the intended audience. That's pretty good. It doesn't always happen.