Avi Arad
Avi Arad
Avi Aradis an Israeli-American businessman. He became the CEO of the company Toy Biz in the 1990s, and soon afterward became the chief creative officer of Marvel Entertainment, a Marvel director, and the chairman, CEO, and founder of Marvel Studios...
NationalityIsraeli
ProfessionBusiness Executive
Date of Birth1 August 1948
CityGivatayim, Israel
CountryIsrael
brands consumer excited feature launch releases via
We are excited to launch them as consumer brands via feature film releases under our direction.
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We are incredibly excited to be able to attract some of Hollywood's top talent to help Marvel launch the first wave of our independently produced film slate.
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The film slate financing enables us to evolve our entertainment operations into film production, an area where we have experienced past success with our partners and which offers significant profit potential for our company. The characters involved are some of the most valuable in the Marvel Universe, and we are excited to launch them as consumer brands via feature film releases under our direction. We look forward to working with Brad Grey and the exceptional team he has put together at Paramount and are confident that this will be a successful venture for us both.
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Okay, as you know, I'm a lifelong fan with a very high opinion of our properties, and my assessment was that the world still doesn't understand.
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The scripts that are ready will go first. It's kind of a horse race. We will make the movies by the quality of the script and which is ready to go first.
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The movies are there to support the core businesses of toys, licensing, video games and publishing. Each of these titles is meant to be a franchise.
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You start with great stories, and probably the best storyboards that have ever been drawn for any movie or television show, on an ongoing basis.
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One of the things our movie is going to deal with is what happened in 60 years. Which world was better? Sixty years ago or now? Within, obviously, a kick-ass plot and all the stuff that you've come to expect from a superhero movie.
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No character before its time. The scripts will dictate which is first, ... I cannot wait to tell Captain America's story. It's a doozy of a story.
character dictate scripts
No character before its time. The scripts will dictate which is first.
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It's no secret, we took a lot of sh-- for Ang Lee's 'Hulk,' for all the wrong reasons,
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a lot of design work has been done on it. The script is gigantic.
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I love the reviews and I love the fact that this movie is so full of heart and emotion - big action, of course - but it's all about the heart.
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With a live-action movie, you have to think about the Hollywood audience and what you can do with CGI. But there's also a market out there for animation.