Amory Lovins
Amory Lovins
Amory Bloch Lovins is an American physicist, environmental scientist, writer, and Chairman/Chief Scientist of the Rocky Mountain Institute. He has worked in the field of energy policy and related areas for four decades. He was named by Time magazine one of the World's 100 most influential people in 2009...
NationalityAmerican
ProfessionScientist
Date of Birth13 November 1947
CountryUnited States of America
zero goal long
Many analysts now regard modest, zero, or negative growth in our rate of energy use as a realistic long-term goal.
faces economics efficiency
The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously.
design cost energy
By skimping on design, the owner gets costlier equipment, higher energy costs, and a less competitive and comfortable building; the tenants get lower productivity and higher rent and operating costs.
mean healing community
Many business leaders are asking fundamental questions about what business they're in, why they are doing it and how it can be used as a means of healing human and natural communities.
facts fantasy conclusion
Facts are more mundane than fantasies, but a better basis for conclusions.
otters crow pelicans
Nature does not compromise; a pelican is not a compromise between a crow and otter, it is just a pelican. Nature makes no compromises; any inefficient products are recalled to the manufacturer!
inspirational design important
If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious.
technology saving energy
Energy-saving technologies keep improving faster than they're applied, so efficiency is an ever larger and cheaper resource.
fire healthy needs
Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable.
country strong military
In the model that we grew up with, governments rule physical territory in which national economies function, and strong economies support hegemonic military power. In the new model, already emerging under our noses, economic decisions don't pay much attention to national sovereignty in a world where more than half of the one hundred or two hundred largest economic entities are not countries but companies.
long jars bells
I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted.
technology culture speed
We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.
masters servant
The markets make a good servant but a bad master, and a worse religion.
people trying example
I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.