Alison Lewis
Alison Lewis
business coke competition entered evolved past pepsi
The competition was Coke vs. Pepsi 10 years ago. Our business has evolved over the past 10 years, and with that evolution, we have entered into new categories.
academy awards bigger build marketing night program
The Academy Awards have become much bigger than a night on TV. It has become something we can build a marketing program around.
entertainment marquee predict
You can never predict ratings. It's more about the association with these marquee entertainment events.