Alan Cooper

Alan Cooper
Alan Cooperis an American software designer and programmer. Widely recognized as the “Father of Visual Basic," Cooper is also known for his books About Face: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth3 June 1952
CountryUnited States of America
I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily life. And if people don't start designing them to be more user-friendly, then an even larger part of the population is going to be left out of even more stuff.
A lot of people think, and Microsoft is happy to let them think, that all great things are invented by Microsoft. In fact, very, very little has been invented by Microsoft.
If we want users to like our software, we should design it to behave like a likeable person.
E-mail is the most influential application ever to appear on a personal computer, and it remains sadly deficient.
Design is not so much a design issue as a power struggle.