Al Ries
Al Ries
Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is crediting with coining the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject...
Al Ries quotes about
war marketing similarity
War and marketing have many similarities.
marketing advertising timing
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
powerful marketing world
If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
powerful marketing mind
The most powerful concept in marketing is owning a word in the prospects mind.
marketing company ultimate
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
marketing mind building
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
marketing cows looks
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
donald trump younger
She is the Donald Trump of the younger generation,
hands mind upper-hand
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
lying dominance brands
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
way branding sells
Branding is simply a more efficient way to sell things.
business mind firsts
It's better to be first in the mind than to be first in the marketplace.
enough-time needs forget
It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
ivory-tower mud towers
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.