Akio Morita
Akio Morita
Akio Moritawas a Japanese businessman and co-founder of Sony along with Masaru Ibuka...
NationalityJapanese
ProfessionEntrepreneur
Date of Birth26 January 1921
CountryJapan
believe creativity government
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.
jobs creativity responsibility
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
creativity people creative
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
creativity example apollo
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
creativity technology self
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
graduation creativity keys
Curiosity is the key to creativity.
jobs decision faults
When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
jobs healthy want
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
advertising promotion products
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
running mean research-and-development
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
trying made employee
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
school past records
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
quality way company
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
fate healthy feelings
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.