Aaron Patzer
Aaron Patzer
Aaron Patzer is an internet entrepreneur and the founder of Mint.com, the financial management tool which was acquired by Intuit and has over 10 million users...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
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The way you dress or the car you drive or what you spend is to impress other people with how, I guess, successful and rich you are. But you're not, and you shouldn't, and who gives a damn what other people think anyway. So, that mentality, I think, is very destructive.
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Be careful not to start a company that really belongs as a feature of another company, like the 25 Twitter URL shortener companies out there. Pick a real problem that's here to stay.
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If you pay your credit card off every month, get a rewards card. One that gives you airline miles or that will give you 1 percent cash back at least on every purchase.
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Carefully calculate the potential size of your market to make sure you can grow. Before starting Mint, I knew that there were about 20 million people who had purchased 'Quicken' or 'Microsoft Money' over the years, and 80 million people using online banking in the U.S. alone.
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You don't start a company because you want to be an entrepreneur or the fame and glory that comes along with it. You become an entrepreneur, and you create a company to solve a real problem. And by real problem, I mean a problem that is going to exist down the line.
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Whenever I see a tree that is climbable, it must be climbed. Sometimes when I'm on a run, I'll just run up a tree, jump on a branch and swing off. My favorite tree, in Saratoga, gets me a good 75 feet up.
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The start-up life kept me busy and surfaced the problem of not being able to stay on top of my personal finances, which led me to invent Mint.com. I was working 80-hour weeks, and had done enough preliminary work and research to know I had a big idea: To make money management effortless and automated.
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The original idea before Mint was a life and goal planning system I called Carpe Viva. The idea was that all of life's goals, from buying a house, getting an MBA, or learning Spanish could be quantified in both time and money.
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In the first three years of Mint, from when it was founded to when it was sold, I can honestly say that in a sustainable way, I couldn't have worked any harder on it.
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I've been spending quite a bit of time in Canada, New Zealand, Australia, and the U.K. as Mint is expanding globally, and I'm personally doing much of the research and business deals to make them happen.
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I'm typically a 'just drink water' kind of guy. I was a bodybuilder in high school, so I used to - food to me was, 'there are this many grams of carbohydrates and proteins, and I need these micronutrients in order to grow and be fit,' and I ate in order to live and not live in order to eat, and I think most people are the opposite.
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I wanted to build a tool for my generation: people 20 to 40 who don't want to spend time balancing a checkbook or checking multiple financial institutions' websites. Mint does just that, giving comprehensive, quick insights into a user's finances from their computer, mobile phone and/or tablet.
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I wanted a personal-finance tool for people who didn't want to be accountants: something you could set up in ten minutes and spend less than five minutes a week on. Mint is now that tool.
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At Mint, we developed five pending patents on our technology, ranging from categorization to the Ways to Save system that calculates how much a new financial product would save a user given their present financial situation.