Aaron Levie

Aaron Levie
Aaron Winsor Levieis an American entrepreneur. He is the co-founder and CEO of the enterprise cloud company Box...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth27 December 1985
CountryUnited States of America
jobs epic light
Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
two determined organize
A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.
able building solutions
You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
simple people toys
Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
building incumbents
Do things that incumbents can't or won't do because it's economically or technically infeasible.
looks cost fundamentals
You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.
crazy ecosystems want
You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
mind building lost
Go after the customers that are working in the future, but haven't totally lost their minds.
keys building distinction
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
technology building platforms
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
mean dna adoption
You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
mean needs doe
Your product should sell itself, but that does not mean you don't need salespeople.
book clouds building
Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
distance people levels
If you don't go to every level of your company, you distance yourself from the marketplace and from your people.