Quotes about bus
business lying agency
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. David Ogilvy
business mergers said
I always said that mega-mergers were for megalomaniacs.
business doe advertising
Advertising reflects the mores of society, but it does not influence them.
business people enemy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
business insightful marketing
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
business marketing advertising
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
business believe marketing
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
business lying writing
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
business average people
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
business trying jargon
Our business is infested with idiots who try to impress by using pretentious jargon.
business thinking honest
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
business agency worry
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
business writing thinking
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
business design television
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
business drawing attention
A good advertisement is one which sells the product without drawing attention to itself.
business testing-yourself advertising
Never stop testing, and your advertising will never stop improving.
business top-management service-culture
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
business organization important
What you say in advertising is more important than how you say it.
business world next
The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline. Cyriac Roeding
business needs singers
The business today is completely different and it's very producer driven, so that a songwriter needs to have producing chops, be a singer, songwriter, or find a singer to develop. Cynthia Weil
business kfc giving
No hours, nor amount of labor, nor amount of money would deter me from giving the best that there was in me. Colonel Sanders
business smart thinking
I think up until the point when we started in the business, which was in the early 70s, most of the humor was political. The smart humor was political satire. David Zucker
business real father
Our fathers were actually business partners in the same real-estate firm, and we got together and thought, How can we get a movie together and get distribution and create a new movie genre? We started by making satires of commercials.
business mean people
Everything about it worked, and I don't mean just the movie, but in our experience, we realized there's also a component of luck involved in this business. We had absolutely the most competent people in the studio working on the release and ad campaign.
business management economics
Profit is not the proper end and aim of management - it is what makes all of the proper ends and aims possible David Packard
business marketing important
Marketing is too important to be left to the marketing department.
business effort path
But if you do not have the Tao yourself, what business have you spending your time in vain efforts to bring corrupt politicians into the right path? Confucius
business volunteer team-building
He who wished to secure the good of others, has already secured his own.
business way favour
There's another way we are getting behind business - by sorting out the banks. Taxpayers bailed you out. Now it's time for you to repay the favour and start lending to Britain's small businesses. David Cameron
business office-work shows
There's no business like show business, but there are several businesses like accounting. David Letterman
business three tactics
A recession doubles the necessity to be really focused on three or four tactics that can prove a return on investment. David Gates
business entrepreneurship building
We're not motivated by money. We are into this thing that we're building. David Karp
business team people
The more people we have on our team. the less room there is in the elevator and the more complicated everything gets.