William McDonough
William McDonough
William Andrews McDonough is an American designer, advisor, author, and thought leader. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough Braungart Design Chemistrywith German chemist Michael Braungart as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance, also with Braungart. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that...
NationalityAmerican
ProfessionArchitect
Date of Birth21 February 1951
CountryUnited States of America
I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion, and one that itself expends energy and resources. Very few objects of modern consumption were designed with recycling in mind. If the process is truly to save money and materials, products must be designed from the very beginning to be recycled or even "upcycled" - a term we use to describe the return to industrial systems of materials with improved, rather than degraded, quality.
terribly bad social policy and perhaps even bad morals.
At this point I don't want to discuss any future other than saving the shipyard,
we (the Fed) will do what we have to do to maintain price stability.
I can think of no more important project than this one because its ambitions are so high.
When we think the economic recovery is much more clear and certain than it is now, we will have time to do what is necessary,
It was an easy dunk for the commission to decide that the Secretary of Defense and the Secretary of the Navy (Gordon English) were just way off base,
There are data saying that the economy is starting to recover, and there are data saying that it tends to be weak,
There is no question that the U.S. economy, especially in relation to the world economy, is beginning to exhibit signs of imbalance and strain.
If you continue to act like an artist as you get older, you'll increasingly feel pressure. People will question your actions.
I suggest we take our heads out of the tar sands and look up to see the sun. We don't own it, but it provides us all with great, endless value. So, too, the wind. These free, renewable sources of 'energy currency' are perfect partners to what we own together.
I see that idea that we need a new form as something critical. I mean, we do need to invent and not be benchmarking all the time. That's important to me.