William McDonough
William McDonough
William Andrews McDonough is an American designer, advisor, author, and thought leader. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough Braungart Design Chemistrywith German chemist Michael Braungart as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance, also with Braungart. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that...
NationalityAmerican
ProfessionArchitect
Date of Birth21 February 1951
CountryUnited States of America
We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about the lead. Lead in the biosphere is not good. Carbon in the atmosphere (over natural levels) is a problem.
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.
You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.
At this point I don't want to discuss any future other than saving the shipyard,
This dovetails nicely with what we're doing. Our role is to help Wal-Mart workers get a voice on the job.
terribly bad social policy and perhaps even bad morals.
I can think of no more important project than this one because its ambitions are so high.
It was an easy dunk for the commission to decide that the Secretary of Defense and the Secretary of the Navy (Gordon English) were just way off base,
There are data saying that the economy is starting to recover, and there are data saying that it tends to be weak,
There is no question that the U.S. economy, especially in relation to the world economy, is beginning to exhibit signs of imbalance and strain.
If you depart from those expectations -- that is, if you break the rules, if you ignore the spirit of the law even while meeting the letter -- woe be unto you. There will be consequences, and they will be grave.
When we think the economic recovery is much more clear and certain than it is now, we will have time to do what is necessary,
If you continue to act like an artist as you get older, you'll increasingly feel pressure. People will question your actions.