William McDonough
William McDonough
William Andrews McDonough is an American designer, advisor, author, and thought leader. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough Braungart Design Chemistrywith German chemist Michael Braungart as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance, also with Braungart. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that...
NationalityAmerican
ProfessionArchitect
Date of Birth21 February 1951
CountryUnited States of America
I think the job of an original designer is to inspire.
All have met stringent environmental and human health standards in product design achievement.
Design is the first signal of human intention.
I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.
I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
Design is inherently optimistic. That is its power.
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
Designing renders visible our hopes and dreams. It is the first signal of human intentions.
terribly bad social policy and perhaps even bad morals.
At this point I don't want to discuss any future other than saving the shipyard,
we (the Fed) will do what we have to do to maintain price stability.