Virginia Postrel
Virginia Postrel
Virginia Inman Postrelis an American political and cultural writer of broadly libertarian, or classical liberal, views...
NationalityAmerican
ProfessionWriter
Date of Birth14 January 1960
CountryUnited States of America
advertiser consumers desires knows packaging
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
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A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
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Neon signs don't consume much power, but they look like they do. A cousin of fluorescent lighting, neon is actually quite energy efficient. A neon tube glows coolly when high-voltage, low-amperage electrical power excites the gas within it.
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Internet pharmacies return to consumers the choice promised by supporters of the 1938 Food, Drug and Cosmetic Act. That law established federal requirements for drug safety and labeling but exempted prescription medicines from the labeling rules.
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Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
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Surprise drives progress because innovation depends on the sort of knowledge no one can gather in a central place.
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Even before Sputnik, scientists and policy makers worried that not enough Americans were studying science.
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Like the 'test tube babies' born of in vitro fertilization, cloned children need not be identifiable, much less freaks or outcasts.
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Habituation is indeed a fact of human psychology. That's one reason we like novelty, including different cuts of jeans.
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Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea.
cannot offer science
Science is about exploring the unknown and cannot offer guarantees.
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The United States government approaches patient choice in medication as Singapore does free speech: its pronouncements sound reasonable and tolerant until you threaten its prerogatives.
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The mere existence of 'Buffy' proves the declinists wrong about one thing: Hollywood commercialism can produce great art. Complex and evolving characters. Playful language. Joy and sorrow, pathos and elation. Episodes that dare to be different - to tell stories in silence or in song. Big themes and terrible choices.
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Religion, art, and science flourish best in a free society. True, freedom does not afford much opportunity for grand gestures. It has little room for martyrs. But life is not supposed to be about dying well. It is about living well.