Tim Calkins
Tim Calkins
against almost attack colorful decided directly nbc networks next olympics run scheduling shows sort strong year
This year was interesting because a lot of the other networks decided to run very strong shows against the Olympics - so they almost went directly at NBC to sort of attack the programming by scheduling a lot of very colorful things right up next to it.
building commitment expense focused food impressed incentives invest price refreshing strong
I am very impressed with the company's commitment to building a strong brand. I think all too many brands, especially in the food industry, have focused on price incentives at the expense of branding. It is refreshing to see Emerald invest for the long run.
easy powerful stories
The stories are simple, easy to read and upbeat. This is a powerful combination.
advertising arguably bowl events lower means places reach shows super
Fragmentation means more and more shows get lower and lower ratings. Events like the Super Bowl are arguably the only places advertisers can reach everyone in the U.S. at one time.
coming contract covers drive effort hurt nbc olympic olympics ratings signed summer tried
They know that NBC has an Olympic contract signed that covers them through the Summer Olympics coming up and what have you. I think they deliberately went at it and tried to drive down the Olympic ratings in an effort to hurt NBC.
You want them to really say something about your state.
breadth line product
The breadth of the product line is remarkable.
advertising associate compelling continue draw event imagery media olympics outlook people unique venue worldly
The Olympics continue to be a big event. It is still an important venue for advertisers, certainly. From a media perspective, and an advertising perspective, the Olympics are a unique venue - because they're an event that people like to associate with, from a sponsorship perspective, from an imagery perspective, from a worldly outlook perspective. So there are things that draw advertisers to the Olympics. It will still be a compelling media venue.
popularity slogans state
Slogans shouldn't just be popularity contests. You don't want them popular. You want them to really say something about your state and your brand.
bowl broke dove spot super typical
The Dove spot was not a typical Super Bowl commercial, but it really broke through.
ad cases key respond
The key is if you find an ad that's offensive, then you have to respond and in some cases take it off the air.