Terry Semel
Terry Semel
Terry Semelis an American corporate executive who was the chairman and CEO of Yahoo! Incorporated from 2001 to 2007. Previously, he spent 24 years at Warner Bros., where he served as chairman and co-chief executive officer. He resigned as CEO due in part to pressure from shareholders' dissatisfaction over his compensationand performance...
NationalityAmerican
ProfessionBusiness Executive
Date of Birth24 February 1943
CountryUnited States of America
advertising assets deliver leverage premium revenue
While advertising revenue will always be an important part of our revenue base, we will leverage non-core assets to deliver premium services,
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One year ago, we were underperforming the overall advertising market, ... Now, because of this balance, we feel confident that we will achieve double-digit year-over-year growth in marketing services during the second half of this year.
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Yahoo had another strong performance this quarter. Our overall advertising business saw solid growth and our user numbers continued to climb.
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What advertisers are finding, and what our research demonstrates, is that the more they utilize both forms of advertising on the Yahoo network, the better they do with each.
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Yahoo! is off to a terrific start in 2005, ... We are in an excellent position to take advantage of all forms of advertising on the Web.
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Yahoo! is the only company with both scale and leadership in branded and search advertising.
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The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
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I believe online advertising will increase in importance and ultimately will get a larger share of company's overall marketing budgets, ... We see this time as our opportunity to regroup, rebuild and be stronger than ever for when ad spending picks up again around the middle of 2002.
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The results highlight the power of our brand,
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We're very proud of what we have accomplished so far but fully embrace the belief that we're still at the beginning of significant long-term opportunities.
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We've done that, and they now represent approximately 40 percent of our total revenue.
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set partnerships to achieve a strategic business objective.
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So far they don't seem to have a plan, but maybe they do. Maybe magic will happen tomorrow.
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When things begin to turn around, Yahoo! will have refined its capabilities, built out its offerings and services, introduced new and innovative methods and further developed our relationships with agencies and clients.