Susan Kevorkian
Susan Kevorkian
artists categorize company devote needs resources space
Any company getting into this space needs to devote resources to categorize the artists they are representing.
apple experiment leverage players popularity video
The way Apple is approaching it is very smart. They're able to leverage the popularity of their players and experiment with non-music video content.
competing consumer radio satellite starting
Terrestrial radio broadcasters are competing with not just satellite radio but with other consumer technologies. They are retrenching and starting to make some changes.
believe buying formats means music occur online opportunity physical secondary services source transition
We believe this means there is a significant opportunity to transition those who are buying music in physical formats to online music services, We also believe this transition will occur gradually. Today, online services may still be a secondary or tertiary source of music for most music consumers.
brands catch consumer difficult dominance major ongoing smaller
No one has been able to catch up to Apple. Apple's ongoing dominance has made it difficult not only for major consumer electronics brands to compete, but also the much smaller brands.
iceberg seeing tip
We're seeing the tip of the iceberg now.
apple category driver growth mp3 player popularity portable seen
The portable MP3 player category has seen the most growth in popularity and Apple has been a very important driver of that.
artist belongs consumers label music online resembles version
Consumers need to be able to get music in a place that resembles an online version of a music store, where they don't need to know which artist belongs to what label to find the music.
apple music offer test video waters
This will offer Apple a way to test the waters for non-music video content,
appeal disposable entertainment factor form home income less likely people point price stereo younger
The price point and form factor are likely to appeal to people who are younger and have less disposable income, and who are making their first home stereo purchase. It's less likely to appeal to people who have a home entertainment system.
additional brings consider dealer factory layer less priority variation
The dealer installation brings an additional layer of uncertainty into the process, ... The dealers have to be trained, and some will consider it to be more of a priority than others. There's less variation in factory installation.
compete familiar hard media popular radio
AM and FM are still very popular media. Radio is still familiar and it's free. It's hard to compete with free.
bring design great history industrial industry innovative life music needs time
Apple's history of innovative management, customer-friendly focus, and great industrial design would bring new life to the music industry at a time when it really needs it,
bottom efficient line love market music people technology time
This is still a very young technology and it will take time for the market to develop. But the bottom line is that people love music and this is an efficient way for them to get their dose.