Steve Jobs
Steve Jobs
Steven Paul "Steve" Jobswas an American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officerof Apple Inc.; CEO and majority shareholder of Pixar Animation Studios; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak. Shortly after his death, Jobs's...
NationalityAmerican
ProfessionBusinessman
Date of Birth24 February 1955
CountryUnited States of America
Even in this extended worldwide downturn, Apple is continuing to be profitable and continuing to innovate.
Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it.
But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
The world doesn't need another Dell or Compaq.
I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
Our goal is to make the best devices in the world, not to be the biggest.
This is a very noisy world, so we have to be very clear what we want them to know about us
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
We went from nothing online to the gold standard in e-commerce.
What's happened at Apple is that our business has basically tripled in the last five or six years.
We convinced people fairly rapidly that survival, at least in the short term, was not an issue.
We are very careful about what features we add because we can't take them away.